RTB officially turns 5 years old this month, and we are feeling all the feelings. September 15th is the day we officially celebrate the milestone, but we want to spend the month talking about the little things that surround it. We’re feeling deeply thankful for our team, our community, and (obviously) the joy of zero-proof living.
To mark the occasion, we’ll be doing a few cute things like team spotlights and a pretty major giveaway. Stay tuned for all the details. To kick things off, we want to share 5 timeless tips that have guided us through every box, every recipe, and every celebration since day one.
1. We Always Turn to Simplicity
The simplest ingredients, pairings, or ideas often create the most memorable drinks. Flavor, ritual, and care naturally lead to those complex flavor combos we’re often dreaming of without overthinking it. Take our Pink Velvet and Pithy boxes as perfect examples - simple pairings that left a lasting impression. You know we love to think outside the box with some recipes, but it’s those simple pairings we find ourselves turning to, again and again!
2. Wellness Tastes Great
Ingredients can absolutely taste as good as they make us feel. Skipping the booze makes space for delicious moments on top of the beautiful mockie you’re holding, and adding adaptogens, herbs, or teas adds a whole other layer and can elevate both flavor and wellness. The zero-proof space has a myriad of exciting options, and we’ll never get over it. For example, this month’s Enchanted Garden box is a perfect showcase of that balance. Check it out here.
3. Community Is Everything
Your feedback, ideas, and enthusiasm shape every box we create. We wouldn’t be here without you and we’re beyond excited to keep learning, celebrating, and growing together. Thank you for helping us grow and learn!
4. Don’t Wait for Perfection
Some of our favorite recipes and moments have come from simply going for it. Waiting for whatever your version of perfection we’re striving for can hold us back. Curiosity and play will always win the day.
5. Explore Rituals
Rituals evolve. What excites you today may shift tomorrow, and that’s the beauty of discovery. Finding new ways to enjoy your favorite drink or create small daily celebrations keeps joy fresh! Experimenting with the unexpected can lead to something unforgettable. That’s why there will always be another RTB box worth exploring - because the zero-proof space is ever-evolving, filled with incredible people and flavors that continue to inspire.
Here’s to the Next Five Years
From day one to year five (and beyond), we’re honored to share this journey with you. Thank you for being part of the RTB family. Cheers to more discoveries, more community, and many more celebrations ahead!